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Mario Boucher | Headshot

Storyteller:
Journalist
Content Writer/Editor

Communications Manager
Public & Media Relations

We are hardwired for stories. In a busy world, narratives reach and connect with people.

 

As a professional storyteller of short and long-form content, I create stories that inform and entertain.... like an Artistic Innovator.

"Storytelling is the power to communicate."

SOLUTIONS FOR YOUR BRAND

Storytelling is truly the power to communicate and share authenticity because every person and every brand has stories to share.

 

​A creative and intuitive human touch is essential for writing nuanced and personalized communications that reflect different industries and cultures and address specific needs and localized issues. Impactful storytelling promotes and humanizes a brand and connects authentically with an audience.

Skills & Experience For Your Brand

Stories are more than just sharing information: they create meaningful and emotional connections that leave a lasting impression.

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Storytelling informs, entertains, engages, and resonates with people.

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As a journalist, copywriter/editor, and communications and content director, I am a valuable asset in communicating personal and business brand stories.

JOURNALIST

I have a proven record of producing captivating stories covering everything from business and breaking news to sporting and entertainment events. A feature shines a spotlight on a person, highlighting the human element, or on a company, creating brand awareness.

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  • Full-time and freelance reporter/photographer for daily and weekly newspapers.

  • Freelance writer and copy editor for magazines and websites.

  • Pitched story ideas that delivered exciting articles that informed and entertained.

  • Researched and wrote news and feature articles, including business and community leaders, NASA astronauts and scientists, sports athletes, and entertainers.

  • Interviewed - in person - high-profile individuals such as Steven Spielberg, Joseph Kosinski, Chris Hadfield, and Bill Nye, among others.

  • Experienced using several guides, including AP Style.

Communications Specialist, Media & Public Relations

Public and media relations communicate brand messages to business partners and consumers. I cultivate relationships with media contacts and government/business leaders and find opportunities to strengthen more personal connections with people.

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  • Full-time communications and media specialist devising internal/external communications, optimizing brand exposure, and writing persuasive short and long-form print and digital content.

  • Monitored news desk; conceived press releases to disseminate company news.

  • Produced blogs, newsletters, and media pitches tailored for a specific audience.

  • Bolstered and updated website content with SEO.

  • Co-wrote keynote speeches, including for a biotech CEO.

  • Created video scripts.

  • Drafted/polished bios/profiles through client interviews.

  • Wrote/edited professional cover letters and/or resumes spotlighting people's best attributes.

  • Built strategic relationships with business and government leaders for public relations.

COPYWRITER

Quality writing generates a content library, increases brand awareness, and builds credibility and loyalty with a targeted audience, getting consumers excited about a service or product. I promote a brand with effective content to achieve marketing objectives.

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A press release informs the public and the media about a company’s significant events, achievements, or other important announcements, reaching a wider audience through news distributors. I create and write press releases for organizations in various industries to communicate their message and increase brand awareness.

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  • Full-time copywriter and copy editor with marketing agencies, including creating original website content optimized with SEO.

  • Created marketing copy for various clients, ranging from healthcare professionals to law firms and translation companies.

  • Wrote press releases optimized with SEO for various clients, including healthcare professionals, financial firms, and entertainment companies.

  • Produced blogs with a distinctive touch, highlighting a service or product.

  • Developed newsletters to spotlight leaders and entrepreneurs.

  • Generated a steady stream of ideas for social media posts, including the auto industry.

  • Restructured and rewrote articles for brand consistency.

  • At a news desk, determined whether a press release was newsworthy for news agencies and various media outlets.

EDITOR/PrOOFREADER

Editing ensures the quality of work and highlights the value and importance of error-free content. Clients rely on me to review important documents and turn them into professional finished products.

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  • Proofread articles, manuals, and books, among others, for consistency and accuracy.

  • Edited/proofread print and digital content for various industries.

  • Wrote/edited professional cover letters and/or resumes.

  • English verification, including local cultural references, for a worldwide market.

  • Translated and/or edited French to English documents.

  • Attention to detail: proofreading is like being a spelling cop!

CONTENT/PROJECT MANAGER

I inspire teams as an articulate leader and project manager with exceptional mentoring skills - overseeing staff, assigning projects, and editing copy - while meeting tight deadlines. Excellent organizational skills and attention to detail are essential to managing the day-to-day workflow.

 

  • Supervised 10+ print media and entertainment staff, handling their schedules and workflow.

  • In charge of staff meetings and internal and external correspondence.

  • Trained & mentored team members and greatly improved productivity.

  • Worked with clients to implement their plans.

  • Generated strategies that increased visibility and sales for clients.

  • Produced internal and external correspondence for employees, CEOs, stockholders, and media contacts to communicate effective messages.

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